Real-world, real-time insights into the mental performance of individuals and teams.

State of the art EEG technology embedded invisibly into the headgear you're already wearing, from headphones to helmets.

Applications integrated seamlessly with your existing training plans, platforms and tools.

More data, more accurately than any other consumer device – and, for the first time ever, in AI powered real-world environments.

Provides any athlete, professional or amateur, whatever their sport, with their own personalised brain-training coach.

The HeadStart product
A very focused football player
  • Focus intensely on the ball, into the swing up and through to connect the club head at exactly the right moment.
  • Maintain your focus past the twentieth mile, or wherever you start to waver, and on to the 26 mile finish line.
  • Take your best game from the quiet of the practice pitch to the roar of the stadium.
  • No distractions. No disturbance. No doubts. Just your best game.

If over 50% of your performance comes from mental resilience, Thought Beanie gives you the insights to maximise every bit of it.

“Tennis is mostly mental. You win or lose the match before you even go out there.” - Venus Williams

If you’re interested in performing better